We are just ordinary men who just want to use natural and organic shave and skin care products without the harsh chemicals.
The problem is that if you go into a natural and organic beauty shop or visit their web site, you will notice most of their products, branding, and marketing is catered for women. Sometimes, you will see a small section of men products. We always felt out of place in their stores or on their web sites. Why can’t men have natural and organic care products that they can connect with? Even this tough guy below cares about what goes on his skin just like women 🙂
Sure, you can keep using your wife or girlfriend natural shave and skin care products, but did you know that men’s skin is 25% thicker, more collagen and larger hair follicles and more sebum production than women? This means women skin care products will not produce that same result for men.
That is why we created Wadi Men’s Care. It is built by men and just for men wanting to use premium natural and organic shaving and skin care products that actually works to improve and protect their skin.
Our branding and the formulation of our products will be optimized just for men. That means no pink packaging or flowery images and no soft feminist scent. That’s our promise.